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Website design & development — new sites built to a written spec

A new site, designed and coded by the same two people. A written spec fixes the pages, budgets and price first; you see a live link every week; the numbers are measured before launch.

Start a projectSee the deliverables

From ₹60,000 · fixed after a written spec

010203040506
Part
CS-01 · Sheet 01 / 04
Deliverables
06 · handed over by operation
Tolerances
LCP ≤ 2.0 sCLS ≤ 0.05INP ≤ 200 msLighthouse ≥ 95WCAG 2.2 AA
Stack
Astro · TypeScript · Headless CMS · Tailwind CSS · Cloudflare

01Live telemetry

Your site, measured like this one.

This page's Core Web Vitals, read from your browser just now, against the budgets written into every new site's spec.

This page · your browser · just nowMeasuring
  1. LCPLoading

    —s

    Tolerance ≤ 2.0 s

  2. CLSVisual stability

    —

    Tolerance ≤ 0.05

  3. INPResponsiveness

    —ms

    Tolerance ≤ 200 ms

Requests — · Transferred —

02 · Fit

Who it's for.

  • ABusinesses and startups launching their first proper website.
  • BFounders replacing a template or page-builder site that has hit its limits.
  • CTeams in India, the Gulf and Europe that want one studio for design and code.

Problems this solves

  1. D-01Template sites look like everyone else's and load slowly.

    FixA design system made for your brand, coded by hand to a written speed budget.

  2. D-02Quotes are vague, so the price keeps moving.

    FixA written spec fixes pages, features, timeline and price before design starts.

  3. D-03Every new page needs a developer.

    FixA headless CMS and components your team can edit on its own.

  4. D-04The site launches, then nobody can find it on Google.

    FixTitles, schema, sitemap and Search Console set up and checked before launch.

03Routing sheet

What you get, operation by operation.

4 operations, in order. Each one hands over something you can check: 6 deliverables in total.

  1. Operation 10: Spec

    Pages, content model, budgets, timeline and price, agreed in writing before any design.

    • 01Written spec with pages, content model, budgets, timeline and price

  2. Operation 20: Design system

    Type, colour, components and motion, built in code so the design survives development.

    • 02Design system (type, colour, components, motion) built in code

  3. Operation 30: Build

    Astro build with a headless CMS, on a live staging link you can check every week.

    • 03Astro build with a headless CMS your team can edit
    • 04SEO set-up: titles, schema, sitemap, Search Console

  4. Operation 40: Launch + measure

    SEO checks, Search Console, and a dated report of the speed numbers at handover.

    • 05Core Web Vitals and Lighthouse report at handover
    • 06Handover docs and a 30-day fix window

04Tolerances

The numbers this part ships inside.

Written into the spec before any design. Measured before handover, and dated in the report you keep.

Published budgets · 05 parameters · lab and manual checks
RefParameterToleranceInstrument
T-01LCPLargest Contentful PaintLab run on the production build of every key template, dated in the handover report.≤2.0s
T-02CLSCumulative Layout ShiftNo jumps from fonts, images or animation. Space is reserved before anything loads.≤0.05
T-03INPInteraction to Next PaintMeasured on the interactions the spec names: menus, forms, filters, the checkout.≤200ms
T-04LighthouseLighthouse performance scoreLab score on the key templates, recorded with the run date. Accessibility, Best Practices and SEO are scored too.≥95
T-05WCAGAccessibilityAutomated checks plus a manual keyboard pass, tested against the spec before launch.2.2 AA
  • Contrast
  • Keyboard
  • Focus
  • Labels
  • Reduced motion

05Questions

Website design & development: answers.

Short and factual. Anything else, ask the founders directly.

05 questions · answered by the founders

Q.01How much does a new website cost?

New websites start from ₹60,000 for up to 8 pages with a CMS. The final price is fixed in a written spec before work starts, so the number you sign is the number you pay. International projects are quoted in USD, EUR or AED.

Q.02How long does a new website take?

A focused site of up to 8 pages usually takes a few weeks. The written spec fixes the timeline before work starts, and you see a live staging link every week.

Q.03Do you write the content?

You bring the facts about your business; we shape the structure and headings for search. When a project needs a copywriter, one we have worked with before joins, and their cost is in the spec.

Q.04Can our team edit the site after launch?

Yes. The site runs on a headless CMS with a component system, so your team can publish pages without a developer. Handover includes documentation.

Q.05Already have a site that ranks?

Then you need a redesign with an SEO migration, not a new site: every old URL is mapped and redirected so your rankings carry over. See the website redesign service.

06 · Work order

Open a work order.

Pick the part and the way you'd like to work. Your brief opens with both filled in, and the founder replies within one working day.

Order slipWO · CS-01 × EM-01
01 · Part
02 · Engagement model

Websites & redesigns, as a fixed-scope project.

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